EMPOWERING
DIVERSITY & INCLUSION
USING DATA
OUR MISSION
We have created a safe space for diverse voices to be heard and to be compensated for their opinions. We do this authentically, as our founders are from diverse communities and pride themselves as DEI champions. Check out below the three main areas we work within.
Amplify Diverse Voices
Diverse consumers are an important, growing but unheard group in the UK. 10.8m or 16% of total UK consumers are from Black, Asian or Multi-Ethnic backgrounds.
​
1.9mill or 3% identify as having African / Caribbean heritage and this group has been cited as having up to £4.5bn of annual disposable income! This demographic are discerning consumers who actively check brand credentials before purchasing.
​
This is the opportunity to access and learn about this group, to allow brands to provide more relevant services & goods for their benefit and also for the advancement of the business who do so.
​
Apart from being the right thing to do for authentic diversity and inclusion practices, it also will give brands a competitive edge and increase brand acquisition and retention.
DEI
Solutions
We work with brands on DEI in a couple of different ways. We work with brands to review their services, products and approaches to diverse consumers. Our reports are segmented by your audience types to provide high levels of insights for your retention and acquisition goals.
​
As brands look to develop new products, we provide access to diverse consumer sets to deliver opinions and ideas to shape your future products; reach larger target markets; and future-proof your inclusivity
​
Brands who utilise our The Diverse Panel, will be able to increase their reach, relevancy and in turn, their market share. We offer an active, segmented group of diverse consumers, who share their shopping habits and needs in a trusted environment and are ready to work with brands.
​
Segmented
Data
If brands could benefit from capturing the full diversity of opinions from ALL customer sets, how much more comprehensive and accurate would your targeting be and how inclusive could your brand become?
​
Well, they can instantly use more comprehensive, diverse and segmented data to better understand, target and retain their full range of customers.
​
The Diverse Panel can help, as we gather data on generic shopping habits across 5 key genres and segment by demographics and geolocation, to provide rich, granular insights.
​
Alongside this, as part of ACE Entrepreneurs, a multi-award winning organisation, we also incorporate black-owned business data. This important segment is cited to contribute £74BN to the UK economy and we have one of the largest independent black business communities in the UK.
​
Diverse
Consumer Insights
Brands can now register for diverse data
Register for our secure client portal where brands can brief in bespoke projects, request a panel or subscribe to our regular reports. Click below to create your login and submit a brief.
WHAT WE DO
While our insights packs are focused on diverse consumers, we accept all diversity briefs for under represented groups from female primary parents to LGBTQIA.
Data Collection
Brands
Future Propositions
We gather data on generic shopping habits across 5 key genres and segment by demographics and geolocation, to provide rich, granular insights.
We work with brands to review their services, products and approach to diverse consumers. Our reports are segmented by your audience types to provide high levels of insights for your retention and acquisition goals.
As brands look to develop new products, we provide access to diverse consumer sets to deliver opinion and ideas to: shape you future products; reach larger target markets; and future-proof your inclusivity
Bespoke Panel
Insight Packs
Key Insights
Working with brands on specific briefs, we will provide bespoke panel and reports. This data will not be shared publicly and will be bespoke to your brand questions.
The Diverse Panel bi-annaual report, with aggregating data across key consumers, segmented by demographic and interest groups and including YoY changes.
This is a lite version of the bi-annual Insight pack, sharing key headlines from our findings. Or subscribe to keep up to date with our free key insights.
